WWE Home Video is a video distribution and production company that distributes WWE programming. A division of WWE formed in 1997 as WWF Home Video, it replaced a similar independent company owned by Evart Enterprises, Coliseum Video, which operated between 1985 and 1997.
VHS cassettes released by Coliseum generally fell into several categories:
- "Best-of" volumes highlighting classic matches, both recent and from the company's earlier years.
- Wrestler profiles, which encompassed the WWF careers of company wrestlers, both current and former.
- Theme videos, which showcased match types. A handful of these volumes also showcased bloopers and comedy moments, rather than strictly wrestling matches.
- Pay-per-view events, with bonus interviews and segments not included in the original broadcasts.
Coliseum Video also released the two World Bodybuilding Federation events.
Coliseum Video also released two non-wrestling videos. One on the New York Giants & one on Wayne Gretzky.
WWF/WWE Home Video
Upon the company's folding, videos that were being or had been released by Coliseum Video were re-released with new packaging and the WWF Home Video name and logo in 1997. When WWF became WWE in 2002, the name of subsidiary changed as well. Content released by WWE Home Video also falls into the same categories mentioned above, as well as content produced exclusively for home entertainment such as swimsuit videos and retrospective documentaries. Content from the World Wrestling Federation's "Attitude Era" (1998–2002) has to be edited due to the lawsuit that caused the WWF to become WWE. All WWF "scratch" logos and references to the initials WWF had to be blurred or edited out. However, the words "World Wrestling Federation" are not edited, and the old WWF logo was not blurred. The UK exclusive WWE Tagged Classics have no edits or censors of WWF. Some of the early WWE home video releases were not edited such as (The Rock Just Bring It). This was probably because some of the Videos/DVD"S were just renamed with the WWE logo.
In 2012, the WWE and the World Wide Fund came to an agreement with WWE being able to use the Scratch logo in past photos and videos. Thus ending the blurring on 'Attitude Era' PPV's and shows.
Expansion of the video library
Content has been released exclusively in the DVD and UMD format since mid 2005. WrestleMania XXIV is the company's first show, and the first sports related event, to be released on Blu-ray Disc, being released in stores on May 20, 2008 as a 2-disc set.