Pro Wrestling
Pro Wrestling
Mystery Raw GM

Michael Cole reading from the laptop that serves as the voice of the RAW Mystery GM.

A general manager is a person who oversees and manages a general program. Often spelled uppercase as General Manager as a means of respect, or abbreviated as GM.


In the WWE there are two general managers, one for Raw and one for Smackdown. The general manager acts as a public booker, arranging matches for each brand's show. Oftentimes the general manager is either a former manager or superstar themselves. In the cases of former general managers Paul Heyman, and Eric Bischoff, the general managers were once presidents of other pro wrestling promotions. General managers are often involved in plotlines with their wrestlers and also have plots based around them as individuals.

List of WWE general managers[]

RAW General Managers[]

GM Reigns

SmackDown General Managers[]

ECW General Managers[]

NXT General Managers:[]

NXT UK General Managers:[]

205 Live General Managers:[]


  • McMahon had functioned as interim General Manager, taking over pending the filling of the vacant position. On May 29, 2006, Vince said he would not fill the position, instead making Jonathan Coachman his Executive Assistant, which carries the same powers as a General Manager. Officially named as Acting General Manager on June 19, 2007 following Vince McMahon's limo incident.
  • Executive Assistant and Acting General Manager Jonathan Coachman placed William Regal in charge for the night while he took a vacation; Regal won the job full-time when he won a battle royal on the August 6, 2007 edition of "Raw", Regal was fired from the post on May 19, 2008 after losing a match to Mr. Kennedy.
  • Coachman filled in as Acting General Manager from September 3 to October 1, 2007 while Regal recovered from an attack by John Cena.
  • Mr. McMahon granted Bischoff General Manager powers for one night after the refereeing job he did at Cyber Sunday 2006.
  • Mike Adamle resigned from the General Manager post on November 3, 2008 following a confrontation with Randy Orton. Stephanie McMahon then took direct control of "Raw".
  • The Board of Directors named Vickie Guerrero as interim General Manager on February 23, 2009 while Stephanie McMahon recovered from an RKO from Randy Orton. On April 6, 2009, the Board of Directors gave her the choice of becoming permanent General Manager of either "Raw" or "SmackDown"; she chose "Raw". She resigned on June 8, 2009, sick of repeatedly suffering humiliation.