In January 2007, Layla El was moved from the SmackDown brand to ECW, and on that same time, Brooke Adams was signed by WWE. Both women aligned with Kelly Kelly to form Extreme Exposé, and every week on ECW, they were featured in brief dancing segments. The trio were also featured in Timbaland's "Throw It On Me" music video with fellow Divas Torrie Wilson, Ashley Massaro, and Maryse. In June 2007, an angle began which had the trio's contracts owned by The Miz, and it would involved all of the members being attracted to him. Kelly would shift her attention to Balls Mahoney, which led to Layla and Brooke showing villainous traits by mocking the relationship. The trio continued to dance together and took part in a number of battle royals, including a #1 Contender's Battle Royal at SummerSlam that was won by Beth Phoenix.
On November 1, Brooke was released from her WWE contract, putting an end to Extreme Exposé. After Brooke's departure, Layla turned heel and engaged in a feud with Kelly that included more active in-ring roles, On the November 6 edition of ECW, Layla defeated Kelly in a singles match.
Layla would become the first Exposé alum to become champion; winning the WWE Women's Championship from Beth Phoenix in a handicap match in May 2010. She would also capture the WWE Divas Championship at Extreme Rules by defeating Nikki Bella. Kelly defeated Brie Bella in June 2011 to capture the Divas Championship. Brooke went to TNA and would hold the Knockouts Tag Team Championship with Tara on one occasion in 2011. In 2012, Brooke would hold the Knockouts Championship on two occasions. In 2015, Brooke would defeat Taryn Terrell to become Knockouts Champion for the third time. In July 2019, Kelly captured her second championship in WWE when she became the first female to win the WWE 24-7 Championship.