Edward Ferrara (November 22, 1966) (sometimes incorrectly spelled Ferrera) is a writer, most notably for storyline work for WWF and WCW, often alongside Vince Russo. Ed Ferrara began his work in television production and writing, contributing to shows such as Honey I Shrunk the Kids the TV show and Weird Science on the USA network. Ferrera was also a wrestler in Slammers Wrestling Federation known as Bruce Beaudine.
World Wrestling Federation
In 1998 he received a call from a network executive from USA Network, who asked him if he wanted a job as a writer in the World Wrestling Federation. He matched the credentials required for the job including previous experience in wrestling and working in television production. This led to him getting an interview with Vince McMahon, which he passed and ultimately began his job at the 1998 King of the Ring. He immediately clicked with his writing partner Vince Russo.
During their partner they were credited with the 1998 Survivor Series Deadly Games tournament, the series of matches between The Rock and Mankind and the Greater Power storyline. Their mentality to constantly keep viewers guessing led to a lot of nonsensical heel and face turns and "swerves" at the expense of logic though for some time increased television ratings for the WWF. Ferrara is also noted to be the man behind the storyline of "Beaver Cleavage", which was about the incestuous relation between a mother and son, as well as other storylines involving incest. The ultimate stress of working with Vince McMahon with the addition of another 2 hour show, Smackdown!, during the week eventually led to Ed Ferrara leaving the WWF along with his cohort Vince Russo to their main competitor WCW.
World Championship Wrestling
He admittedly had a very turbulent time at WCW. He began his stint with Russo there in October 1999, and they placed themselves upon the onscreen product of WCW. They migrated their style of writing from the WWF, but the result was a television product most viewers deemed cluttered and poor. Matches were shorter in length, speaking segments both inside and outside the ring were more prominent and a far greater emphasis was made in pushing midcard wrestlers to the point that everyone on the card had a gimmick and/or storyline. Successful products of their initial tenure at WCW included Screamin' Norman Smiley, 3 Count, the re-invention of The Outsiders, The Mamalukes, 'Psycho' David Flair, The Revolution, The Filthy Animals, Chris Benoit's Main Event push, among others. However, there were some storylines which did not necessarily go over with fans the way they wished including the infamous Buzzkill, The Maestro, Buff Bagwell, Oklahoma and Madusa winning the Cruiserweight title.
Their initial stint was epitomized by the reintroduction of the NWO after months of storylines which ultimately saw Bret Hart win the world title at the expense of his nemesis Goldberg. However, both Bret Hart and Goldberg got injured a few days prior to a major WCW pay-per-view. This, along with the decision to put the title on Tank Abbott, cost both Vince Russo and Ed Ferrara their creative independence and led to the hierarchy at WCW to form a booking committee which consisted of former bookers including Kevin Sullivan, Kevin Nash, JJ Dillon, and Bob Mould. This would also mark the beginning of the end for the friendship between Vince Russo and Ed Ferrara who both took opposing positions. Vince Russo refused to work in the booking committee as he felt he was jobbed out by the backstage politics of the company whilst Ed Ferrara decided he would stay on as he had just relocated his entire family to Atlanta and so felt compelled to continue his work as a writer. This would be the last time Vince Russo and Ed Ferrara would willingly work with one another in a wrestling environment.
The success of the booking committee was limited at best. Ratings had plummeted and WCW was in a state of disrepair. The new committee also led to the mass exodus of the most promising mid-card wrestlers in the company. Now known as the Radicalz, Benoit, Dean Malenko, Eddie Guerrero, and Perry Saturn all walked out of WCW as Kevin Sullivan stated he had no plans to use them on subsequent programming. It was rumored that 17 wrestlers had asked for their release that night but only 5 of them got their successful release (this included Shane Douglas but he would return in April of that year). Within 2 months the booking committee was disbanded and in a desperate attempt to salvage their ailing product WCW hired back the 2 men who they thought could help their product, Vince Russo and Eric Bischoff. This led to Ed Ferrara getting demoted to a road agent position which he later said in an interview "was the best demotion I ever had".
In 1999 in WCW, he took the onscreen name of Oklahoma and began copying WWF announcer Jim Ross, and also mimicking his Bell's Palsy. He had previously did an impersonation of Ross in the WWF during an angle with Tiger Ali Singh where he was called from the audience as a fan and did his Ross impression. Jim Cornette would later spit in his face and challenge him to a fight for making fun of his long time friend, Jim Ross. He defeated Madusa for the WCW World Cruiserweight Championship. The character was considered by most as distasteful and nothing more than a means for Russo and Ferrara to put their own grievances on the air. Ross has since reconciled with Ferrera following an open letter to him.
He did voiceovers that played over the intercom when non-English speaking La Parka was doing interviews, often getting La Parka in trouble with his opponents with the comments he created over the intercom.
From June to August 2002, Ferrara did color commentary on the Total Nonstop Action Wrestling weekly pay-per-views alongside Mike Tenay and Don West when the company started. At the time when the company was cutting costs due to lack of financial backing, Ferrara chose to leave after being told that he would not be receiving a paycheck on a regular basis and that he would only be paid when the company was able to make that money back.
Ferrara is reported to have returned to the TNA creative team as of the September 20, 2009, TNA pay-per-view event No Surrender. On June 30, 2010, it was reported that Ferrara was no longer working for TNA.
After WCW folded, Ed Ferrara debuted in NWA Wildside and criticized the concept of women participating in wrestling. This began a feud with homosexual wrestler Lazz. A Five Minute Survival Match was booked for the Wildside Anniversary Show that year between the two. If Ferrera survived five minutes with Lazz, he got five minutes with the Wildside creative mind, NWA VP Bill Behrens. Lazz accidentally knocked out referee Jimmy Rivers, allowing Behrens to come out and hit Ferrara with a tennis racket. Lazz then hit his finisher, the Britney Spear, and Behrens entered the ring and physically slammed the unconscious hand of Rivers.
In July 2004, he wrote a book entitled Dark Consequences consisting of five horror short stories. In late 2005, a 3-disc DVD boxset was released entitled Pro Wrestling's Ultimate Insiders which consists of interviews with him along with co-writer Vince Russo about their time in the World Wrestling Federation and World Championship Wrestling. Ferrara spent most of the subsequent years teaching at Columbia College in Chicago, Illinois.
In 2005, his former writing partner Kevin Murphy named a character after him on the TV series Desperate Housewives.
In July 2013, Ferrara obtained his Masters of Fine Arts degree in creative writing from the University of Southern Maine's Stonecoast program. Ferrara currently resides in Florida where he teaches "Creative Writing for Entertainment" at Full Sail University.
In 2014, Ferrara was a regular host on Major League Wrestling Radio.
- Finishing and signature moves
- Big Elbow Drop
- Wrestlers trained
Championships and accomplishments
- Slammers Wrestling Federation
- SWF Heavyweight Championship (1 time)
- World Championship Wrestling
- WCW World Cruiserweight Championship (1 time)
- Pro Wrestling Illustrated
- PWI ranked him #445 of the 500 best singles wrestlers in the PWI 500 in 1996