In June 2014, Paul "Triple H" Levesque and Stephanie McMahon founded Connor's Cure in Connor Michalek's memory, a non-profit charitable organization for pediatric cancer research, which they have personally funded through Children's Hospital of Pittsburgh Foundation. In their response to Robert's criticisms in April 2015, WWE claimed Connor’s Cure "already raised more than $200,000". In October 2015, the Miami Herald claimed Connor’s Cure had raised more than $630,000.

Beginning in 2015, WWE began recognizing September as pediatric cancer awareness month, and in doing so, added a gold color scheme to the sets and ring ropes, while also adding Connor's Cure logos to the set, and offering Connor's Cure merchandise on, with the proceeds going to the charity.

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