Asistencia Asesoría y Administración (AAA) (Spanish for "Assistance, Consulting, and Administration") is a Lucha Libreprofessional wrestling promotion based in Mexico. Founded in 1992 when Antonio Peña broke away from Consejo Mundial de Lucha Libre (CMLL) to set up a promotion, which allowed him more creative freedom. AAA has held a number of pay-per-views (PPV) over the years and has promoted shows not just in Mexico but in the United States and in Japan as well. The promotion utilizes both a hexagonal and the more conventional four-sided wrestling ring and has a reputation for its outlandish gimmicks and characters as well as having developed a more extreme match style over the last couple of years. Over the years AAA has worked together with several promotions such as the World Wrestling Federation (WWF, now WWE), World Championship Wrestling, Pro Wrestling NOAH and Impact Wrestling.
Each year AAA promotes a number of signature events and tournaments: some shown as pay-per-view events and others presented as Televisa television specials. The annual shows and tournaments, shown in order of occurrence during each year, include:
Hosts the Copa Antonio Peña tournament in memory of AAA's founder; held around the anniversary of Peña's death. Renamed from Homenaje a Antonio Peña to Heroes Inmortales in 2009.