Extreme Championship Wrestling (WWE)

Extreme Championship Wrestling (ECW) is a professional wrestling brand of World Wrestling Entertainment, based on the independent promotion Extreme Championship Wrestling that lasted from 1992 to 2001. It debuted on June 13, 2006 with a weekly television series. The ECW brand is one of WWE's three brands, the other two being RAW and SmackDown!.

This version can be seen on Sci Fi Channel in the United States, X-Treme Sports and Global in Canada, Lativi in Indonesia, Sky Sports 3 in the United Kingdom, Premiere in Germany, FX in Latin America, Ten Sports in India, Astro Supersport in Malaysia, Solar Sports in Philippines, FOX8 in Australia, SKY 1 in New Zealand, e.tv in South Africa, and on AFN Xtra.

History
WWE acquired the Extreme Championship Wrestling name and video library in 2003 and later began reintroducing ECW through a series of DVDs and books. The most notable example is The Rise and Fall of ECW, a documentary (and later a book) of the promotion's history. The enormous popularity of this and other ECW merchandise; along with a suggestion from Rob Van Dam prompted the WWE to organize an ECW "reunion show" pay-per-view in 2005 dubbed ECW One Night Stand. The financial and critical success of the show motivated WWE to organize a second One Night Stand the following year. With rejuvenated interest in ECW, WWE began exploring the possibility of reviving the promotion full time.

On May 26, 2006, WWE announced the relaunch of ECW as a stand-alone brand that would complement WWE's RAW and SmackDown! brands and emanate weekly on the Sci Fi Channel. Despite initial concerns that professional wrestling would not be accepted by Sci Fi Channel's demographic, network President Bonnie Hammer believed that ECW would fit the channel's theme of stretching the imagination. Sci Fi Channel is owned by NBC Universal, parent company of USA Network and exclusive cable broadcaster of WWE programming.

To boost success of the new brand, ECW was cross-promoted on WWE programming in the weeks leading up to the 2006 One Night Stand. A prime time special called WWE vs. ECW Head to Head was aired on USA Network as part of the promotion.

The ECW brand initially attempted to differentiate itself from WWE's other brands. The hard cameras were placed in a different location and the ring mat had an "ECW" logo on it. The male performers were also referred to as "Extremists" as opposed to Superstars, and female performers were called "Vixens" instead of Divas. Eventually, all of these features were dropped.

The ECW brand was initially headlined by original ECW performers such as Rob Van Dam, Sabu, Tommy Dreamer, Balls Mahoney, Al Snow and The Sandman, with former ECW owner Paul Heyman entrusted with booking the brand. However, following the second episode, Heyman's role was somewhat reduced. According to an interview in the UK newspaper The Sun, Heyman wrote the brand's weekly scripts and submitted them to writers for possible changes, and then Vince McMahon for final approval. Following the 2006 December to Dismember pay-per-view event Heyman was relieved from both his on and off air duties with World Wrestling Entertainment. The WWE website cited "slumping television ratings and a disgruntled talent roster" as the reasons for his dismissal.

Behind the scenes, Dave Lagana, former head booker of SmackDown! replaced Heyman as head booker of the ECW brand. No new on-air ECW Representative has been named, although Vince McMahon has started appearing on-screen.

Changes were made to the brand that differentiated it from the original ECW promotion, including changing the original promotion's rules - where weapons were legal in all matches and there were almost never count outs or disqualifications. The WWE brand typically classifies such matches as "Extreme Rules" bouts, and they are only fought on occasion. By default, all matches on ECW cards are now fought under standard rules unless specified otherwise.

The first pay-per-view event hosted by the ECW brand since its launch was December to Dismember. ECW also has had its talent appear at cross-branded pay-per-view events, such as WWE's "Big Four" pay-per-view productions: Survivor Series, Royal Rumble, SummerSlam and WrestleMania.

ECW on Sci Fi
ECW's weekly series was originally given a run of a thirteen episode "summer series" by the Sci Fi Channel. Because of good ratings, it was granted an extended run through the end of 2007. The premiere of ECW's weekly show on the Sci Fi Channel received a 2.79 rating, making it the highest rated show on cable in its time slot.

While the show started out a ratings success for both Sci Fi Channel and WWE, it began drawing criticism from fans of the original ECW and critics in the Internet wrestling community early on. This was most evident by the negative crowd reaction "old school" fans gave the main event of Batista vs. The Big Show at the August 1, 2006 show from Hammerstein Ballroom.

Unlike the original promotion which primarily ran television tapings in smaller arenas, ECW shows are now held in larger arenas as a part of SmackDown!'s Tuesday taping schedule. ECW usually airs live on Tuesdays directly after SmackDown! has taped, however, it is occasionally taped before SmackDown!, and placed on a tape delay until later in the night depending on what circumstances dictate. When touring the west coast, which is in the Pacific time zone ECW shows broadcast live before the SmackDown! event tapes.

To compliment the weekly television program, WWE.com introduced an online streaming video site called Hardcore Hangover that allows fans to stream on-demand video footage of the weekly show.

During January and February 2007, the program's second half competed with Wrestling Society X, MTV's half-hour professional wrestling show.

Champions

 * ECW World Champion: Bobby Lashley

Authority figures

 * Paul Heyman - "ECW Representative" (June 7, 2006 - December 4, 2006)

Commentators

 * Joey Styles (June 7, 2006 - present)
 * Tazz (June 7, 2006 - present)

External link

 * ECW at SciFi.com