User blog comment:Jim Logan/I'm very confused/@comment-4260407-20120122131309

Its also to help "ratings." They want the fans to believe anything can happen on any show hoping for more to watch as well as you see more of Smackdown superstars on Raw than vice-verse as they are trying to build the Smackdown brand. They have tried "showing" Smackdown is the better wrestling show by having them win every Bragging Rights but that didn't help in the eyes of the fans. The fans still believe in the hype of Live television as well as see the bigger superstars on Raw compared to Smackdown.